June 23rd, 2017 by

“50 Years of Driving Performance”

Mercedes-AMG® celebrates its 50th anniversary in 2017. To the theme of “50 Years of Driving Performance”, the sports car and performance brand is marking the occasion by extending the AMG® GTfamily of sports cars with the new Mercedes-AMG® GT C. “With the AMG® GT C, we are now expanding our portfolio of sports cars to six models plus the AMG® GT3 customer sport racing car. In under three years, the second vehicle to be developed by us entirely in-house has grown into a family,” says Tobias Moers, Chairman of the Board of Management of Mercedes-AMG® GmbH. AMG® – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary. In the course of this half-century, Mercedes-AMG® has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful sports car and performance brand – and today this is truer than ever.

The company, founded by Hans Werner Aufrecht and Erhard Melcher, has been fulfilling the dreams of performance enthusiasts for 50 years. They set up their first workshop in an old mill in 1967 as an “engineering office and design and testing centre for the development of racing engines”. In 1971, the AMG® 300 SEL 6.8 of “Aufrecht and Melcher, Großaspach” – in short: AMG® – claimed victory completely out of the blue in its class and took second place overall in the 24‑hour race at the Circuit de Spa-Francorchamps.Collaboration with Mercedes-Benz began in 1990. The C 36 AMG®, launched in 1993, was the first vehicle on the market to result from the collaboration agreement with Daimler-Benz. In 2005, Mercedes-AMG® became a wholly owned subsidiary of Daimler AG and 2009 saw the introduction of the Mercedes-Benz SLS AMG®, the first vehicle to be developed entirely by Mercedes-AMG®. AMG® branched into motor racing with the SLS AMG® GT3 in 2011. This was followed by the introduction of the Mercedes-AMG® GT in 2014 and the launch of the 43 series models in 2015.

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